About Me

Led product marketing campaigns using Mautic by building automated email workflows that increased customer acquisition by 10% and achieved 60% click-through rates. Rebuilt and optimized the company's marketing website, improving SEO performance, increasing traffic by 20%, and boosting keyword rankings from #11 to #2 on Google. Planned and executed marketing strategies for multiple products, aligning campaigns with business goals and target audiences, while collaborating closely with development teams by creating detailed Jira tickets that improved workflow efficiency between marketing and product teams.

Planned and executed social media campaigns that increased organic traffic by 40%+, while creating and publishing graphics, carousels, posters, and reels that improved engagement by 45% and achieved an average CTR of 8 to 12% across campaigns. Optimized website SEO and site speed, improving load performance by 70% and reducing bounce rates by 30% through site architecture improvements. Built and implemented technical SEO and backlink strategies that improved keyword rankings from #32 to #1 on Google, increased domain visibility, and boosted organic CTR to 15%+.

Managed all social media platforms and content calendars, driving a 35% increase in follower engagement through targeted campaigns and audience-focused strategies. I executed email marketing campaigns with segmentation and A/B testing, achieving an average 28% open rate and 12% click-through rate. Using Google Analytics and Search Console, I monitored website performance and implemented SEO and UX improvements, boosting CTR from 33% to 50% and organic traffic by 40%, while improving rankings for 20+ key search terms. Additionally, I built a comprehensive Figma design system with 50+ reusable components, streamlining design workflows by 40%, and prepared award submissions and press materials that earned recognition in 3 industry competitions.

Led the design and digital marketing efforts, creating 1,500+ individual lane webpages in Webflow CMS with responsive layouts, consistent branding, and SEO optimization.

Developed and maintained web applications using ReactJS, TypeScript, and C#, which reduced feature deployment times by 20%. I collaborated closely with UI/UX teams to implement intuitive, user-friendly interfaces, improving usability scores by 15%. I managed SQL Server databases and optimized queries, cutting data retrieval times by 25%, and applied accessibility and performance enhancements to ensure high-quality, compliant applications.

Led the UI/UX design for Kabsu.me, a responsive social media platform, focusing on a clean, intuitive interface and seamless user experience across devices. Through thoughtful design and user-centric features, the platform successfully grew to 4,000+ active users, demonstrating strong engagement and usability. I collaborated closely with developers to ensure smooth functionality and optimized interactions, delivering a polished product that balanced both visual appeal and practical performance.

Designed 10+ websites and mobile interfaces for B2B and B2C clients, increasing client satisfaction scores by 30%. I created responsive wireframes, prototypes, and final designs in Figma and Adobe XD, reducing handoff time by 35%, and collaborated with developers and stakeholders to implement design systems accurately, ensuring consistent branding. I also applied UX best practices in layout, typography, and interaction design to create accessible, engaging digital experiences.